BE THE ANSWER YOUR MARKET GETS FROM AI.
Cathey.co is a strategic public relations and communications firm for the GEO era. We help VC-backed cloud and AI infrastructure and developer tooling startups in open source show up accurately and credibly in the AI-mediated conversations where technical buyers, investors, and potential hires increasingly inform their decisions.
The Buyer Journey Starts with AI
Your buyers (as well as potential investors and team members) increasingly are informing their searches with ChatGPT, Claude, or Gemini before they ever reach your website or engage with your sales team. They ask agents to conduct research and offer recommendations, compare options, and quietly rule companies out, all in a “dark funnel” you can’t see.
B2B is becoming AI-led, and Cathey.co can help you win visibility.
AI comes before websites or demos for buyers.
Buyers rely on AI, creating a “dark funnel”.
The New Battle for Brand Visibility
The legacy PR and comms playbook still matters—SEO and social content creation are table stakes. But increasingly, these are becoming insufficient. Brand visibility through third-party credibility is the foundation atop which generative engine optimization (GEO) lives. It creates a reality where your competitor’s framing becomes the category default simply because it’s more retrievable.
What gets delivered to buyers by AI becomes the default truth. Narratives compete based on retrievability, not only reach.
Winning in THE NEW INFORMATION MARKETPLACE
The startups that win aren’t always the ones with the best product or the most mentions in popular tech trade press. Those things are critical, but increasingly, insufficient.
Winners are the teams whose capabilities are best represented in responses to buyers’ prompts to their models of choice.
CATHEY.CO CAN HELP
We are a strategic public relations firm that orchestrates owned, earned, and paid content as one system, engineered for how AI tools discover, cite, and recommend. Four connected work streams:
Narrative coordination
We architect your core messages and proof points and participate in keeping them consistent across founder voice, product marketing, developer relations, docs, and press, so AI systems ingest one aligned story instead of five conflicting ones.
External credibility
We can help you earn the third-party signals AI systems trust: placements in stable, in-category trade media; relationships with the analysts who cover infrastructure and open source; community and video presence; swing-for-the-fence placements; and end-user evidence, even if anonymized.
Citable content
We create the structured, human-useful content that LLMs retrieve and cite: clear explainers, honest “when to use and when not to” comparisons, and the answers your buyers actually prompt for. Companies building atop open source and participating in their communities companies start with a credibility edge here, and we can help you press it.
Generative listening
We can automate the auditing of how your offering appears across generative platforms for your buyers’ real questions, expose the gaps, and feed what we learn back into the workflow. It’s how we shed light on what the dark funnel is delivering to your buyers.
OUR VALUE
With the Cathey.co team, you get a PR program designed by a team with deep experience in open source and the unique challenges of helping startups achieve visibility, optimized for how decisions are made in your GTM model and informed by business expertise.
AI Visibility for Your Technical Merit
That means your technical merit is represented when a buyer asks an AI assistant what to adopt, your message stays consistent everywhere a model can read it, and your AI visibility becomes something you can see, target, and improve over time.
We bring deep knowledge of open source, the analyst landscape, and the trade media that cover infrastructure and developer tooling, so there’s a minimal ramp to understanding your product and your buyers.
WHO WE WORK WITH
We help startups get discovered, understood, and trusted in an AI-first world, ensuring their products are accurately represented wherever buyers seek guidance.
Built for Technical Buyers
We work with founders and marketing leaders at early- to mid-stage, venture-backed startups building products for AI and cloud infrastructure and developer tooling, atop open source technologies. These are technical, multi-stakeholder purchases evaluated by engineers and architects, then validated by VP- and C-level leadership teams that increasingly start with an AI assistant and an open-source-first mindset.
Visibility Where It Matters Most
If you're looking chiefly for tier-one consumer headlines or long-lead brand campaigns, that’s not where we lead. Our value is concentrated where it compounds: making sure that when your buyers, VCs, and technical team prospects ask AI who leads, your offerings are present, accurate, and credible in the answer they receive.
