Create a Reaction

PR, AR and content strategies for next-generation IT

Instigators Wanted gives voice to cloud computing visionaries. We leverage enlightened ideas through PR, AR, research, digital, content and events.

Our Services

Public Relations

By focusing on agile cloud and open source software and hardware, we have a highly tailored media universe, and we know what they’re looking for. This kind of intimate, firsthand knowledge of the leading voices in your industry means we consistently find the intersection between your ideas and the media’s coverage interests.

Analyst Relations

Analysts need to first understand how well you can articulate your vision. Next, they need to know how well equipped you are to execute on that vision. helps you tell the best story on both of these dimensions, and we work closely with analysts covering cloud data centers, cloud computing infrastructure, open source software, OpenStack and enterprise transformation through agile development and develops.


Absent from most marketing arguments is one voice: the customer’s. engineers cost-effective and iterative research strategies to discover how your target customers perceive the market space you occupy, what they value, and how they gather information to inform their decisions.


Blog posts and byline articles can effectively articulate your vision, but only if it’s something your community finds valuable. That means it has to be useful, clear, non-promotional and authentic. Each of those four requirements must be present for success, and can help you get there. We plan campaigns, organize ideas, coach budding writers, draft and edit.


Your website must reflect your image and provide the right amount and types of content to make your visitors take the action you’d like. Usually, that means a form fill and lead capture that feeds your lead nurturing program. On the other hand, your social presence must engage a diversity of audiences in conversations intended to form relationships and build brand cred. will design your digital strategy to build awareness, drive clicks, produce form fills and engage in conversations with the right communities.


Choosing the right industry, ecosystem and analyst events can seem like a dice roll. shows clients how to think in terms of engagement level (attend, exhibit, sponsor, speak) and audience profile (buyers, influencers, users, developers, media, analysts, partners) to sift the options and define an events strategy that returns measurable value for the time and resources invested.


Our Clients

They lead. Just like you.


World’s largest open source cloud infrastructure project

Research and consulting for IT, BPO, and engineering services

Kata Containers
Lightweight VMs for container security, performance

Strix Leviathan

Cryptocurrency fintech


Declarative open infrastructure management


Edge cloud infrastructure stack

ZCom Solutions

ECM and ERP Solutions


Cloud-native continuous integration

Inspur Systems

Major server manaufacturer and data center innovator

Tungsten Fabric

Multicloud, cloud-native SDN controller

Simplified Elastisearch scaling

Robin Systems

Storage and data management that extends Kubernetes to stateful apps


Each member of the team brings a couple of decades of expertise in telecom, cloud infrastructure and agile development.

Robert Cathey
Chief Strategist

Robert is the chief strategist and account lead at He's also known to write blog and byline content for several of our clients.

Jennifer Fowler
Lead Consultant

Jennifer drives content creation, planning and account operations for

Chuck Morris
Branding & Design

Chuck and the team at Morris Creative Group are the lead branding, design and digital media partners of