Most of our clients are cloud infrastructure and application developer tooling startups. We’ve successfully helped early stage ventures figure out product/market fit and iterate positioning, differentiation, and messaging.
Public Relations
By focusing on agile cloud and open source software and hardware, we have a highly tailored media universe, and we know what they’re looking for. This kind of intimate, firsthand knowledge of the leading voices in your industry means we consistently find the intersection between your ideas and the media’s coverage interests.
Analyst Relations
Analysts need to first understand how well you can articulate your vision. Next, they need to know how well equipped you are to execute on that vision. Cathey.co helps you tell the best story on both of these dimensions. We work closely with analysts covering cloud data centers, cloud computing infrastructure, open source software, OpenStack, and enterprise transformation through agile development and develops.
Research
Absent from most marketing arguments is one voice: the customer’s. Cathey.co engineers cost-effective and iterative research strategies to discover how your target customers perceive the market space you occupy, what they value, and how they gather information to inform their decisions.
Content
Blog posts and byline articles can effectively articulate your vision, but only if it’s something your community finds valuable. That means it has to be useful, clear, non-promotional, and authentic. Each of those four requirements must be present for success, and Cathey.co can help you get there. We plan campaigns, organize ideas, coach budding writers, draft, and edit.
Digital
Your website must reflect your image and provide the right amount and types of content to make your visitors take the action you’d like. Usually, that means a form fill and lead capture that feeds your lead nurturing program. On the other hand, your social presence must engage a diversity of audiences in conversations intended to form relationships and build brand cred. Cathey.co will design your digital strategy to build awareness, drive clicks, produce form fills, and engage in conversations with the right communities.
Events
Choosing the right industry, ecosystem, and analyst events can seem like a dice roll. Cathey.co shows clients how to think in terms of engagement level (attend, exhibit, sponsor, speak) and audience profile (buyers, influencers, users, developers, media, analysts, partners) to sift the options and define an events strategy that returns measurable value for the time and resources invested.